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Monday, January 31, 2011

An Innovative Approach to Marketing Your Career Center to Students

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While some career centers are trying to manage the influx of students they get on a daily basis, there are others who are struggling to get their students to discover the vast resources they have to offer. We all know the value of a career center – but many students don’t realize it until it’s time for them to graduate, or just not at all. I’ve attended several conferences in the past few years and have always been interested in workshops that teach how to market a career center. So when I stumbled upon how the University of California – Irvine (UCI) has ramped up their marketing, I had to share their innovative approach. They call it the “Dream Team” which is a 9-month internship comprised of marketing students who come up with ways of promoting the UCI Career Center by creating awareness with other students. What better way to communicate with students than by having other students do it? Read more about how UCI’s Dream Team Taps Into Students to Market the Career Center.

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